![]() The engagement ring market and shopping experience is continually evolving and more virtual than ever. ![]() The experience worked well for us, but these days, there's really no reason to go the brick-and-mortar route at all. Then, my partner selected a center stone via a virtual appointment, which he surprised me with. We didn't make a decision after the first trip and endured another month of web scrolling before returning to the store one more time to choose a setting. After months of extensive online research, my now-fiancé and I (we decided to pick the ring together) paid a visit to the New York City storefront of our favorite online shop, Ken & Dana Design (see: best for vintage-inspired engagement rings, below). Call my engagement ring quest a bit of a hybrid between online and in-person work.
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